Start Freshness dating pepsi

Freshness dating pepsi

The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registered with the U. By the end of 1910, there were Pepsi-Cola franchises in 24 states.

He did so by concocting his own special beverage, a soft drink.

His creation, a unique mixture of kola nut extract, vanilla and rareoils, became so popular his customers named it "Brad's Drink." Caleb decided to rename it "Pepsi-Cola," and advertised his new soft drink.

For as far back as I can remember (and much further) these two cola brands were slinging mud at each other.

In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U. But soon Caleb recognized that a greater opportunity existed to bottle Pepsi so that people could drink it anywhere. That year, Caleb sold 7,968 gallons of syrup, using the theme line "Exhilarating, Invigorating, Aids Digestion." He also began awarding franchises to bottle Pepsi to independent investors, whose number grew from just two in 1905, in the cities of Charlotte and Durham, North Carolina, to 15 the following year, and 40 by 1907.

The summer of 1898, as usual, was hot and humid in New Bern, North Carolina.

So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers.

However, ever since I took an interest in design, I’ve observed this rivalry from a new point of view: I constantly compare the design styles of Coca-Cola’s marketing to that of Pepsi.